Create online store in Germany

Online Store in Germany — from concept to first checkout

We start with a minimal package (MVP) — launch a store with only the essentials: product catalog, cart, checkout, payments, shipping and legally required pages. First we validate product–market fit and numbers; then we scale. If you’re still choosing the right web path, see our approach to website development, begin with a compact Website Business Card, or run a campaign via a focused Landing Page before evolving into a full e-commerce experience.

Why your own online shop?

  • Own the margin and the brand: no marketplace fees, no competing ads on your product pages.
  • Direct customer relationships: segment, personalize and build repeat purchases — your LTV grows.
  • Flexible merchandising: coupons, bundles, subscriptions or wholesale tiers can be added when you need them.
  • Built for scaling: an MVP architecture that expands without costly re-platforming.

What the minimal package includes (MVP)

Everything required to go live and collect the first sales data. Enhancements are added later — when the numbers prove impact.

  • Kickoff: products, audiences, pricing logic, basic fulfillment flow.
  • Catalog & PDPs: categories, filters, variants (size/color), concise copy and photography.
  • Cart & Checkout: as few steps as possible, guest checkout, order emails.
  • Payments & Shipping: popular gateways and EU-compatible shipping/tax rules.
  • Trust & legal: policies/terms, returns section and a short FAQ.
  • SEO basics: clean URLs, meta tags, Product schema; fast rendering on mobile.
  • Level-one analytics: view → add-to-cart → purchase tracking to see the funnel.
  • Team onboarding: quick training to add products and manage orders internally.

Project phases

  1. Analysis & concept: niche and competitor review, unit economics, checkout path mapping.
  2. UX/UI & content: prototypes for key screens, filter logic, benefit-driven copy, imagery.
  3. Build & integrations: theme development, payment/shipping setup, notifications.
  4. Testing & release: device checks, trial orders and go-live on your domain.
  5. First iterations: refine PDPs, simplify forms, activate lightweight promo mechanics.

Where to expand next (only if needed)

Once the store consistently brings orders, we scale deliberately — with brand, creative and content assets that accelerate conversion and average order value.

  • Branding — strategy, visual identity and voice to raise recognition and trust.
  • Banner Design — promo creatives for homepage, categories and paid campaigns.
  • Content Production — product photo/video, UGC-style clips, infographics and SEO copy.
  • Corporate Website — “About”, “Careers” and “Partners” for B2B credibility around the shop.
  • Campaign Landing Pages — seasonal drops, launches and lead magnets with maximum conversion.

Optional enhancements (plug in later)

  • Conversion mechanics: cart recovery, upsell/cross-sell, bundles, loyalty and referrals.
  • Marketing automation: triggered email/SMS flows and event-based segmentation.
  • Wholesale mode: price lists, tiered discounts and gated areas for B2B clients.
  • Multi-language: DE/EN/RU localization and hreflang for international SEO.
  • Pro reporting: funnel and cohort dashboards, A/B test hypotheses and insights.

Mini-FAQ

How long does the MVP take?
Typically 4–8 weeks, depending on SKU count and integrations.

How do you price it?
A fixed base plus add-ons when they’re truly needed — a transparent scope with no hidden costs.

Can our team manage products?
Yes. After a short handover you’ll add items, run promos and process orders in-house.

Do we need branding/banners/content right away?
Not necessarily. We launch lean and add branding, banners and content when data shows clear ROI.

Conclusion

An MVP store saves time and budget: get a working shop and first sales fast, then upgrade exactly where the data says it will pay off. If you prefer to start even smaller, consider a Website Business Card or a Landing Page from our Website Development suite — and scale into a full brand ecosystem with Branding, Content and high-impact banners when the time is right.